Wiser World Travel matches travelers to the most fitting, enjoyable, quality, and sustainable packaged and custom tours and itineraries offered by our ever-growing group of committed tour operators.
We strongly believe that members of the travel industry have a responsibility to the environment and people of the world, and we intend to make sure that the travel providers within the Wiser World network meet the expectations set by our caring travelers.
Wiser World Travel was founded by Peggy Lichter in 2008. Peggy sought to use her business and entrepreneurial experience to make a positive impact on people and the global environment.
Upon her travels she became enthused about sustainable tourism, and how through travel we all have the potential to contribute to the betterment of our world. Ultimately, her difficulty in verifying tour operators who "walk their walk" regarding responsible travel, combined with the lack of standardized sustainable criteria in the travel industry, led to the company's inception
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